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IIC 2009: Stacking the Odds for Success: A Six­ Stage Process to Articulate and Promote Your Entrepreneurial Idea

Jon Obermeyer: Lunch Speaker – Stacking the Odds for Success: A Six­ Stage Process to Articulate and Promote Your  Entrepreneurial Idea.

2 kinds of Entrepreneurship
Lifestyle (small, personal) vs High Growth (corporate)

NOTES:

  • Identify a VERY Large problem tht needs to be solved
  • Not necessarily something nobody is doing… some competition good.. just identify weakness and make it better
  • Libraries Ideal for “Ubiquitous Entrepreneurship”
  • Growth the idea to be self sustaining beyond your tenure (Exit)
  • People Dont like to Adopt New Things

6 Steps

Problem -> Solution -> Product
Team -> Funding -> Exit

1) Problem ..

Spend Lots of Time (most) identifying a PROBLEM

  • data + Research
  • articulate it succinctly
  • cite credible sources

2) Solution

  • Benfeits?
  • Why is it unique?
  • Why worth investigating?

3) Product

  • Tech Specs
  • Scales and Scope
  • Design for Future (years out) … where is the product going

4) Team

  • Functional Expertie
  • Domain Expertise
  • Initiative Person (worker bee)
  • Political Person
  • Succession .. who will take over
  • Then do “Gap Analysis” – who is missing
  • Then .. get them on advisory board or as a vendor

5) Funding

  • Entrepreneurs Embrace Risk
  • Investors Reduce Risk
  • Mock up Pro-forma Budget (3-5 years)
  • OK to Lose $

6) Exit

  • Know logical conclusion (ie. solved problem, failure, can carry on without you)
  • Exits can build credibility

See Six Step Template (Business Plan on One Page) – also develop “elevator pitch” version (clear, concise, sharable)

Look into “Venture Philanthropy” – “Entrepreneurial Philanthropy”

Categories: Moved to Addedentry.

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